Joyn, a social good company that employs craftspeople from east Asia, was facing a challenge: They wanted to reach a global audience, tell their story, and sell the products that would support their employees.

After working together, they went from a dot com that had only three pages to a story-filled, fully developed website.

I wrote and edited every line of copy on their 50-page wireframes, and crafted a tagline for their brand legend in order to reflect the three steps of their impact.