SOCIAL MEDIA CAMPAIGN for #IWD2017 | THE GIVING KEYSMarch 2017
Arts District, Los Angeles
#DearDreamer: During my time at The Giving Keys, I worked on a variety of campaigns, but this one was by far my favorite. We planned a 2-phase campaign for International
Women's Day 2017 and the launch of the company's newest products, the Dream Double Drop Mini Key Necklace + Dream Mini Key Ear Curl.
Phase One: Product Launch & Entrepreneurs
The initial phase of the campaign saw us conducting interviews and shooting female entrepreneurs wearing the new DREAM products, translating their moving stories of success and acheivement into equally motivating captions.
Phase Two: Employee Story Sharing
In phase two, we sat down with individuals within the social-impact company's staff to ask what their dreams – and the road to achieving them – looked like. Their interviews were transcribed and edited into cohesive captions, with a key factor for us being final approval from the individuals featured.
We posted their portraits and stories simultaneously in an attention-grabbing grid on International Women's Day.
Thanks to depth of content, strategic timing, and good storytelling, it was our highest-engaged product launch of the year.
Have a moment? Read a few of the quotes below.
Photos: Andrew William Charney (theandrewwilliam.com)
Interviewer & Project Manager: Katie Keller, The Giving Keys
(thegivingkeys.com)
Social Media Campaign | International Women’s Day
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